Heywood Hill is one of London's smartest bookshops, selling second hand as well as new editions, and I really like their latest promo idea, Plum Idol.
It's very simple. They've just filmed some of their most recognisable customers, and asked them to share their favourite lines from the novels of PG Wodehouse.
For some reason nobody chose this one. "My Aunt Dahlia has a carrying voice... If all other sources of income failed, she could make a good living calling the cattle home across the Sands of Dee". (Very Good, Jeeves (1930)
Cast your vote here And let me know if you win!
