via youtube.com
A clever and unexpectedly engaging campaign from phone provider LG in the USA.
James Lipton is a famously bearded American chat show host (or so I just discovered) and he's made a brave move in sacrificing his trademark in the interests of social responsibility.
Texting is the principal medium for bullying among the target teenage audience so I hope they get the message.
Brownie points for Young & Rubicam whose campaign this is.
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