Clever marketing from the makers of this new low budget horror.
They went to the same publicists who did 'The Blair Witch Project'. But that was ten years ago. Things have changed.
This time, they didn't fake documents and photos. Instead they peppered their web page with a call to action. 'Hit 1,000,000 demands and the movie will open nationwide!' They got their hits, the distributors paid attention and the film opens in the US this weekend.
Just another example of the power of social media. Read the story on Fast Company
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