Roll Titles

How To Give a Creative Brief

Via the sharp eyed Ewan McIntosh & Swiss Miss.

Brewdog

I really like what these guys are doing.
Not only do they come up with cool names for their beers




they let you design your own labels

They're commissioning some beautiful illustrations from Johanna Basford




You can even buy into their brewery




And they're doing all this from Fraserburgh: respect.

Follow them on twitter

10 years of Google

The Google Story from Nick Scott Studio on Vimeo.

 Lovely work. I do like animation!

The first cut...

Brilliant. Thanks, Cassette Boy, whoever you are.

Great bookshop, great idea

Heywood Hill is one of London's smartest bookshops, selling second hand as well as new editions, and I really like their latest promo idea, Plum Idol.
It's very simple. They've just filmed some of their most recognisable customers, and asked them to share their favourite lines from the novels of PG Wodehouse.
For some reason nobody chose this one. "My Aunt Dahlia has a carrying voice... If all other sources of income failed, she could make a good living calling the cattle home across the Sands of Dee". (Very Good, Jeeves (1930)
Cast your vote here And let me know if you win!

The Shooter

As it says on Youtube, this film was written, directed, filmed, designed and edited by a single man, Ronnie B. Goodwin. Since its first screening in May, 2009, it's won two Film Festival prizes. I'm looking forward to seeing it; this is just the trailer.

Nude It

There are a lot of people OUTSIDE the advertising industry coming up with clever ideas. 

Who's the bald guy? is one of them

Great name - I wish it had occurred to me years ago. This is a cute fake Iphone app that all the boys will want. You can see it here. Thanks to Creative Review for this 

Paranormal Activity

Clever marketing from the makers of this new low budget horror.

They went to the same publicists who did 'The Blair Witch Project'. But that was ten years ago. Things have changed.

This time, they didn't fake documents and photos. Instead they peppered their web page with a call to action. 'Hit 1,000,000 demands and the movie will open nationwide!' They got their hits, the distributors paid attention and the film opens in the US this weekend.

Just another example of the power of social media. Read the story on Fast Company

moving still

I've been hoping for some time now to make a film that isn't a film.
To put it another way, I want to make a slideshow. 

There's something about the combination of great photography and a good soundtrack that can make a sequence of stills more arresting than a series of moving pictures. 

The typography over these shop fronts is fantastic, and absolutely inimitable.

Jean Julien exhibition in Edinburgh

This is on at the Gallery in Analogue Books in the West Bow of the Grassmarket until November 14th. Lovely place, lovely work.