This is one of eight "micro-documentaries" I produced when I was working at Weiden & Kennedy in Amsterdam in 1997-98, part of the larger Pan-European 'Eat Sleep Drink' campaign devised by Jon Matthews who was Creative Director there at the time.
The director Lenard Dorfman and a small crew from @radicalmedia including Adam Lyne, Jason Kemp and me trailed round some of the UK's least glamorous towns for a month, finding some fantastic stories on the way. This one, about a blind West Ham fan, who went to every game with his brother and his mate was particularly brilliant and won a Silver at D&AD and a Gold at the British Television Awards in 1998.
Gavin MacDougall of Luath Press liked my promo for The Well-Tempered Clavier and suggested that we might do something for Poet and former Hibs mid-fielder Alistair Findlay whose new book 100 Favourite Scottish Football Poems is due to hit the shelves in mid-November, so my old mate Chris Muir and I hit the road to Hampden early on the day that Scotland beat the Ukraine 2-0 and spent the day persuading fans to read bits of different poems.
The Tartan Army rose superbly to the challenge, and I just hope we can do it all again when Scotland beat Italy...
i worked for six months as an agency producer at mother on this campaign for Coca Cola, which was written by Andy Jex and Rob Potts, shot by Frederic Planchon and produced by Simon Cooper at Academy. I think it won a bronze at BTA, but I really should check.