I'm delighted to see that ILKA has been released into the world!
I used to work with superstar Scots hairdresser Irvine Rusk back in the 80's, before he went to the States and created his eponymous multi-million dollar company, which he later sold.
A couple of years ago, he called me and asked me to create a name for 'a green, natural, back to basics, Scottish hair & beauty company'.
My partner Juliet Wilson and I did more than that: we found the name, ILKA (Old Scots for 'every'), we came up with the positioning - wild, rather than organic - and we even found the ingredients!
Now after much development, the brand is out there, competing in the massively competitive US Hair & Beauty marketplace.
It was great fun working with Irvine & Louise and I'm sure ILKA will be a great success.