This is one of eight "micro-documentaries" I produced when I was working at Weiden & Kennedy in Amsterdam in 1997-98, part of the larger Pan-European 'Eat Sleep Drink' campaign devised by Jon Matthews who was Creative Director there at the time.
The director Lenard Dorfman and a small crew from @radicalmedia including Adam Lyne, Jason Kemp and me trailed round some of the UK's least glamorous towns for a month, finding some fantastic stories on the way. This one, about a blind West Ham fan, who went to every game with his brother and his mate was particularly brilliant and won a Silver at D&AD and a Gold at the British Television Awards in 1998.
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